BASKIN-ROBBINS
Seize the Yay
Baskin-Robbins recently asked 22 to help them with a rebrand. They changed everything. Voice! Tone! Look! Feel! Logos! Taglines! ALL OF IT. My partner, Nessa, and I were not a part of that. We are working with the team to make that rebrand work for Gen-Z. It’s resulted in a metric shit ton of social deliverables, some online components, one or two broadcast pieces, and our brains being constantly overrun by TikTok sounds.
