Our first project for Church’s Chicken was creating a campaign not even a little bit about chicken. They asked us to find a way to take their Lent seafood offerings and “own the season of Spring.” Knowing our audience, we focused in on the idea that Springtime means time to get back outside and back to everything they’ve been craving since last year. We created the Season of Outside with a TV spot and a social series to introduce the concept to our fans. It went over so well, the following year they asked us to create a part two for the campaign.
