CREDIBLE.COM
Introducing The Credible Rock
Luckie was brought in for a last minute tissue session to help end Credible’s hunt for a new spokesperson/mascot. Long story short… Luckie didn't win the client, but my partner and I did manage to make the CEO laugh (in a “with us, not at us” way), and we were the only idea to keep off the client team’s bingo card of Totally Expected Spokespeople.
The livestream featured on the Credible.com site where you can chat with the unmoving Credible Rock. It won’t chat back. Ever.